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Guide

Fake online stores and shopping scams: how to spot them

That ad with the unbelievable price often leads to a store that doesn’t exist. Online shopping scams are among the most-reported frauds — here’s how to spot one before you enter your card.

Guide · 5 min read · By SafeToOpen Research · June 2026

Online shopping scams are consistently one of the most-reported types of fraud, and they’ve gotten convincing. A polished storefront, a deal too good to pass up, a checkout page that looks just like the real thing — and your card details go straight to a scammer, with no product ever shipped.

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Online shopping was the second most-reported fraud category in 2024, with hundreds of millions in reported losses. FTC, 2024. [1]

How the scams work

They take a few common shapes: entirely fake stores advertised on social media; cloned versions of real retailers on look-alike domains; “marketplace” sellers who vanish after payment; and fake checkout or payment pages that harvest your card. Many are seeded through ads and posts rather than email, so they never touch a spam filter.

The red flags

How to shop safely

Check the domain carefully, search the store’s name with the word “scam,” prefer a credit card (which offers chargebacks), and be wary of any seller pushing you off-platform to pay. If a deal feels too good, it almost always is.

Catch the fake checkout in real time

SafeToOpen analyses the page as it loads and flags scam stores and cloned checkout pages before you enter your card.

Get protected free →

The takeaway

The scammer’s best tool is urgency around a great price. Slow down, check the domain and the payment method, and let a real-time check watch the page — the deal will still be a scam in five minutes, but your card will be safe.

Shop with a safety net

SafeToOpen flags fake stores and cloned checkout pages in real time — free to start.

Get protected free →

Sources

  1. FTC Consumer Sentinel Network — 2024 fraud data ($12.5B) www.ftc.gov
  2. FTC Consumer Sentinel Network 2024 Data Book www.ftc.gov
  3. FBI IC3 2025 Internet Crime Report ($20.9B; tech support $2.1B), via National CIO Review nationalcioreview.com

External statistics are attributed to their original publishers and were accurate at the time of writing. Figures from industry reports vary by methodology and period; we link to primary sources so you can verify them.

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